By Dr MASIMBA MAVAZA In recent years, Zimbabwe has hey Google a significant shift towards herbal medicine, with an estimated 80% of the population relying on it for primary healthcare. This trend is largely driven by the exorbitant cost of formal medicine, which has become unaffordable for many. However, the increasing reliance on herbal medicine has led to a growing number of adverse outcomes, including thousands of lives lost. The proliferation of herbal medicine in Zimbabwe can be attributed to various factors, including aggressive advertising, support from churches, and a lack of regulation. Many herbalists make unsubstantiated claims about the efficacy of their products, preying on vulnerable individuals seeking alternative solutions to their health problems. The use of convincing phrases like “all natural” and “miracle cure” has become commonplace, misleading patients into believing that these products are safe and effective. The reality is that herbal medicines can be hazardous, particularly when used incorrectly or in combination with other medications. Many herbal products are contaminated, mislabelled, or adulterated with undeclared substances, posing a significant risk to public health. The lack of scientific evidence and safety regulations has created a lucrative market for unscrupulous herbalists, who are fleecing patients and putting their lives at risk. The situation is particularly dire for cancer patients, who are often drawn to herbal remedies as a last resort. False promises of a cure or remission have led many to abandon conventional treatment, reducing their chances of survival. Research has shown that cancer patients who rely solely on alternative medicine are 2.5 times more likely to die than those who receive conventional treatment. The media and social media have played a significant role in spreading misinformation about herbal remedies, with sponsored ads and testimonials claiming to cure a wide array of diseases, including cancer. The involvement of churches in promoting herbal medicine has further exacerbated the problem. It is imperative that the government take immediate action to regulate the herbal medicine industry and protect public health. The lack of action will only lead to more lives being lost and more families being devastated by the consequences of unproven and untested herbal remedies. To combat cancer-related medical misinformation and health fraud scams, it is crucial to promote scientific evidence-based information and guide patients on how to identify fake news and avoid health scams. The Zimbabwean government must prioritise public health and take concrete steps to ensure that herbal medicines are safe, effective, and regulated. Recommendations: – Establish a regulatory framework for herbal medicines- Conduct rigorous testing and certification of herbal products – Launch public awareness campaigns to educate patients about the risks and benefits of herbal medicine – Regulate advertising and promotional activities of herbalists – Provide support and resources for patients to make informed decisions about their healthcare By working together, we can promote a safer and more effective healthcare system in Zimbabwe, one that prioritises evidence-based medicine and protects the health and well-being of all citizens. Post navigation WILL THE CHIEF JUSTICE BID FAREWELL TO THE JUDICIARY THIS TIME? The Heartless Pursuit of Profit in Zimbabwe’s Private Hospitals