ZITF 2025 Buzz Builds as Bookings Surge, Reflecting Credible Industrial Interest

By Staff Reporter

The Zimbabwe International Trade Fair 2025 will be a deafening success with record jumps in bookings by participants guaranteeing an enormous appetite for industrialization and integration. Against the theme of “Industrialisation: Creating an Integrated Economic Landscape,” the high-profile exhibition showcase trade fair has so far taken 596 bookings, a remarkable improvement from last year’s same-stage booking of 517, as per an update issued by the Ministry of Industry and Commerce.

The Ministry is thrilled with the pace of registration, noting the sizeable interest amongst domestic and international players. This year’s edition running from 21-26 April has to date recorded an impressive 98 new participants compared to last year’s 71. Such a turnout of fresh faces and innovative ventures promises to have a vibrant, active exhibition to it.

In addition, the global popularity of ZITF keeps on increasing. 42 new foreign exhibitors have already booked a stand, approximately double the 25 new international exhibitors who attended in 2024. This rise in foreign interest is a sign of Zimbabwe’s growing appeal as a trade and investment center, as well as the position that the ZITF occupies in creating international economic partnerships.

The strong booking numbers are a testament to increasing optimism in Zimbabwe’s industrial potential and the government’s initiatives towards an integrated economic environment. The ZITF 2025 theme captures accurately the interests of companies looking to partner, build value chains, and grow markets.

ZITF organisers hope to get additional bookings prior to the event. Theirs is a vision of unity, one in which they hope to ensure that the rewards that industrialisation has to bestow are delivered to every corner and nook of the country. The #TogetherWeCan theme captures this spirit of unity, referencing the collaborative effort that will propel economic growth sustainably.

With pre-event activity going into high gear for ZITF 2025, the record booking figures are a confirmation of the place of the event in Zimbabwe’s commercial calendar and increasing prominence on the regional and global stage. Rising levels of participation, especially from new and overseas players, are an indicator of a robust and large-scale exhibition that holds out the potential for creating new opportunities for industrial growth and economic integration.